Website ranking is about your position in the search engine results for a particular keyword. Search engine optimisation is about making a Website/Web pages to rank highly (first 30 results) on the search engine results Page (SERP).
Your Website Ranking/Position is Important
Your Website rank or position for a particular keyword is what determines whether or not you receive visitors from the search engines. It is generally accepted that if you are not ranked in the top 30 search results for a particular keyword then as far as the search engines are concerned you donÆt exist for that keyword.
Check your Website Ranking/Position Manually
To check your Website rank for a particular keyword the go to the search engine whose position you want to check and enter your keyword. You then need to go through the results and try to locate your Website URL in the results. This manual method of checking your Website ranking position is both time consuming and tedious. It is however the most reliable and search engine friendly.
Goggle have made Checking your Website ranking at Goggle easier with a ranking page www.googleranking.com which allows you to check your Website position in the first 1000 results.
Because Exactseek usually index within a week I use it as a quick check for my web page. If I canÆt get it to rank at the top or near the top in Exactseek it is unlikely to rank high in Goggle or Yahoo.
Check your Website Ranking Using Software Tools
There are many Website ranking tools and software packages that will automate this process of position checking and they are essential to most webmasters. However despite their use and prevalence the major search engines do not allow them. They are however tolerated. So in respect to the search engines please donÆt overdo the use of website ranking software.
Online Ranking Tools
The following sites provide free online tools for checking your position at the major search engines:
Offline RankingTools
Search engine positioning software like WebPostion Gold and Web CEO also incorporate tools for checking your ranking at the search engines. As you would expect they offer far more features than the online tools and will check your position at far more search engines than the online tools.
Get a good Website Ranking
Your choice of Website theme is the main factor determining the ease of achieving high ranking. A Website theme that very few Websites are targeting will be easier than themes that have a lot of competition.
How to Improve Your Website Ranking
There are two principal ways of improving your website position: Web Page optimisation and Link generation. Web page optimisation requires you to carefully construct your Web page around you keywords whereas link generation involves getting other websites to link to your website.