Perhaps the best source of web site traffic is Google. That’s not exactly a Newsflash, but the key to getting massive amounts of traffic from Google is to go wide and long. With this strategy, instead of targeting highly popular keywords which may be too competitive for your site to win, you create a whole multitude of lesser known long tail keyword phrases to bring in the traffic.
This traffic takes longer to build but because very few webmasters bother with these longer phrases, your keywords will be more stable and secure. Develop a whole list of these traffic generating keyword phrases and Google will reward you with a whole flood of targeted visitors stemming from these thousands of small dribbles of long tail keyword traffic.
Turning these dribbles of traffic into massive amounts is not a difficult task, one very effective way to tap into the entire search engine source of traffic is to tag everything. Tags are just another name for keywords. As Web 2.0 or Social Bookmarking sites become more and more popular, tagging will become extremely important.
You must be especially careful of how you tag the content on your site or sites. If you’re using a blogging system like WordPress, all your categories will be considered tags automatically. If you’re creating URLs, be careful to place your keyword phrase in your links.
Another effective way to tap into the whole keyword traffic system is to include your keyword phrase or variations of it in your articles while promoting your site. Place your anchor text in your links in the resource box at the end of each article.
Over time, as these articles become distributed all over the web, they will create a steady stream of targeted visitors to your site. Simple, effective and very powerful.
You are probably tired of hearing about Web 2.0 and the new Social Bookmarking sites but they are some of the best places for massive traffic on the web. Any webmaster who has been Slashdotted already knows this fact all too well; if you get a listing on the homepage of Slashdot.com you will immediately start receiving thousands of visitors to your site. It can be somewhat scary.
A similar experience is getting one of your articles published in ezines run by Addme.com, SiteProNews.com, WebProNews.com, as well as others. These ezines go out to hundreds of thousands of readers and can produce massive traffic back to your site.
However, much of this sudden traffic is only temporary and most savvy webmasters know it would be wise to try and capture the contact information of these temporary visitors for follow-up targeting. Turn that temporary visitor into a patron of your site by offering a free ecourse or an email newsletter.
The same marketing technique should be applied to traffic coming from all these social media sites. Don’t think of your traffic as just numbers in your website’s stats, but rather as potential customers who will return to your site again and again.